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How to Successfully Incorporate the Lunula Laser System into Your Treatment Protocol for Onychomycosis

Event Details

Thu May 26, 2022 - 2:00 PM EST — Thu May 26, 2022 - 3:00 PM EST

Location: Your Home or Office

Speaker: Richard Silverstein, DPM

Price: $0.00


About the Seminar

Richard Silverstein, DPM, a podiatric physician and surgeon with more than 20 years experience in private practice will discuss clinical protocol, technology and outcome as well as the marketing, customer service and financial impact of the Lunula laser.  Dr. Silverstein will go into great detail on how to explain nail fungus and the successful approach of getting patients the knowledge of what treatments are available & how effective they are whether laser, pills or topical treatments with patients so they can make an educated decision.  As the world of healthcare continues to change and fewer services are reimbursed by payers, it is essential for physicians to focus on what is most important; the patient and providing proven effective treatments without considering insurance "coverage" alone.

As an added bonus, Senior Clinical Director will guide you through the steps of countless successful clinics he has coached.  Most certainly, we will not leave out what drives patients to your doors.  Erchonia's Marketing Specialist will walk you through key marketing tools, tips & tricks to maximize your marketing results.

Seminar Topics

  • How Lunula technology and treatment differs from others
  • Proven efficacy of treatment 
  • Clinical protocols for both new and established patients with fungal nails and skin
  • How to introduce and educate your current and potential laser candidate patients
  • Setting realistic expectations during and after treatment 
  • The importance of getting everyone “on board” (staff must understand and believe in the services you provide)
  • Why cash products and services are the key to increasing per visit value and your bottom line
  • The Disney World Effect; Happy patients refer family and friends and are loyal for life
  • Successful clinic setup & what qualities to look for in staff
  • Training & on-going support
  • Successful marketing strategies
  • Provider’s full access to Lunula marketing library

About the Speaker


508 Lafayette Street
Havre de Grace, MD  21078
Phone:  (410) 939-2627
Website:  www.unionfootcare.com                             



07/01/00 – current     Private practice

04/2007 – current      Division Head, Department of Podiatry

Harford Memorial Hospital, Havre de Grace, MD

01/2006 – 2010        Medical Staff Member, Department of Surgical Care-Podiatry, VA

Maryland Health Care System (VAMHCS), Baltimore, MD

09/05 – 10/07       Clinical Instructor of Orthopaedics, Department of Orthopaedics, University of

Maryland School of Medicine, Baltimore, MD


2005 - current       Diplomate, American Board of Foot and Ankle Surgery

Board Certified in Foot Surgery

2000 – current      Member of Maryland Podiatric Medical Association

Member of American Podiatric Medical Association

1999 - 2000         SINAI HOSPITAL OF BALTIMORE (Baltimore, MD)

                             Podiatric Surgical Resident (PSR-12)


Awarded a Doctor of Podiatric Medicine degree, May 14, 1999

Accomplishments Include: Partial Scholarship Recipient for Academic and Extracurricular Achievements, 1998;  Orthopedic Specialty Clinic Honors, 1997-1998; Academic Honors for 1995-1996; Durlacher National Podiatric Honor Society.

Activities Include:  Obtained approval and funding for my research project entitled “The Effects of a Normal and High Dose of Vitamin C on Wound Healing in a Controlled Animal Study”; Gross Anatomy Tutor; Physiology Teaching Assistant; Member of Podiatric Surgery Club; Member of APMA, IPMSA, PPAC; Big Brother Program and KTE fraternity.

1988 - 1992          SYRACUSE UNIVERSITY (Syracuse, NY)

Awarded a Bachelor of Science degree in Biological Science.  Dean’s List.


July 1997             INTERNATIONAL ORTHOPEDIC & SURGICAL FELLOWSHIP                                       (Ospital NG Maynila; Manila, Philippines)

Surgically removed sebaceous and ganglion cysts from Philippine patients under the direction of a board certified podiatric surgeon; learned how to suture and performed one-handed and two-handed ties; rotated through various Departments including OB-GYN, Emergency Medicine and Dermatology and conducted histories and physical examinations on patients; administered anesthetic injections and desiccated plantar verrucae.

10/93 - 7/95          RESEARCH ASSOCIATE IN GASTROENTEROLOGY                                                         (Sinai Hospital; Baltimore, MD)

Isolated and characterized exfoliated colonic epithelial cells from human stool samples; investigated the early detection of colon carcinoma by p53 and K-ras mutations in colonic epithelial cells isolated from stool specimens; investigated the effects of beta-carotene on experimentally induced esophageal carcinomas in rats (a controlled study); performed various tissue culture techniques; trained internal medicine residents in various laboratory techniques (i.e. protein assays, colonic cell isolation, ELISA tests); attended weekly Grand Round lectures; presented abstract for AGA/AASLD at Digestive Disease Week conference in San Diego, CA (May, 1995).

4/91 - 7/91            RESEARCH FELLOWSHIP IN GASTROENTEROLOGY                                                      (Bressler Research Bldg, University of Maryland; Baltimore, MD)

Determined the involvement of the DCC tumor suppresser gene in esophageal carcinomas; tested tumor-normal tissue pairs using the polymerase chain reaction and gel electrophoresis; attended several endoscopic procedures and obtained surgical specimens from the pathology department.


2003 - current    Successful completion of NIH Clinical Research Training Course

Principal Investigator for Research Project:

Silverstein RJ, Landsman AS. The effects of a moderate and high dose of Vitamin C on wound healing in a controlled guinea pig model. J Foot Ankle Surg. 1999;38:333-338.


Abstracts Presented at Professional Meetings:

Effects of Beta-Carotene Therapy on Symptomatic, Endoscopic and Histological Parameters in Patients with Barrett’s Esophagus.  Abstract presented at the American College of Gastroenterology 60th Annual Scientific Meeting, New York, New York, October 16-18, 1995.

Effects of Dietary Beta-Carotene Supplementation on Nitroso-Amine Induced Squamous Cell Carcinoma of the Esophagus in Rats.  Abstract presented at the AGA/AASLD at Digestive Disease Week, San Diego, California, May 14-17, 1995.

Increased Expression of CD44 in Isolated Fecal Colonocytes in Patients with Colonic Neoplasia.  Abstract presented at the AGA/AASLD at Digestive Disease Week, San Diego, California, May 14-17, 1995.

Loss of Heterozygosity as a Predictor of Survival in Esophageal Carcinomas.  Abstract presented at the AGA/AASLD at Digestive Disease Week, New Orleans, Louisiana, May 15-18, 1994.


Silverstein RJ, Landsman AS. The effects of a moderate and high dose of Vitamin C on wound healing in a controlled guinea pig model. J Foot Ankle Surg. 1999;38:333-338.

Huang Y, Boynton RF, Blount PL, Silverstein RJ, Yin J, Tong Y, et al.  Loss of Heterozygosity Involves Multiple Tumor Suppressor Genes in Human Esophageal Cancers.  Cancer Research 1992 Dec 1; 52: 6525-6530.


PAL Health Technologies Xtremity scan Digital Shape Acquisition System: Beta testing for digital scanning system and software for the production of custom orthotics, (2008-current).



Faculty member of the Present Podiatric Conferences, 2015 to current.

Faculty member of International Foot and Ankle Foundation, For Education and Research, 2016 to current.

Faculty member of Goldfarb Foundation, 2016 to current.

Lecturer at APMA national meeting, 2017.


Total Ancillary (consultant)

Scientific Medical Advisory Board Member of Axolotl Biologix, 2018 to current

Institute for Podiatric Excellence and Development Advisory Board Member, 2018 to current

Erchonia Corporation (consulting)

Podiatry Content Connection (consulting)

Akina Pharmaceuticals (consulting)